A niche idea poised to explode into big bucks
It's what I've been preaching to my clients for over 20 years now and I along with my co-author Kerry J Harrison have also written two books and hundreds of blogs and articles on the subject. It all has to do with using your imagination to create and develop niche ideas for niche markets. No, it's not that hard if you allow yourself to think. You need to find a way to get your creative juices going and there are certain things that you need to bear in mind when looking for those niche ideas for those rich and lucrative markets. I'm not saying that it's going to be easy but it can be done and I'm going to give you the latest example plus some other more successful niche ideas that have already made wealthy and successful persons of the creators.
Last week there was a press release coming out of Britain whereby a small company has found a way to help you when it comes to determining whether or not your egg is hard boiled, poached, or soft boiled. So many of us are constantly complaining that we cant seem to get our eggs just the way we want it. We either over cook or under cook our eggs and often times we can't seem to find the right way. How many times have we tossed out our egg because it was not cooked the right way? How much longer are we going to put up with this constant source of irritation? This small British may have the answer for us all. They have started to market a new brand of egg whereby when you want to cook it you will be able to tell how cooked it is. They have developed a type of ink which they will be using to code the shells of the uncooked egg. You will not be able to see this ink when you buy your eggs, but as the egg boils the ink will change color to indicate the stages of how cooked it is. One color will indicate that it's soft boiled, another color will indicate that it is poached, and another color will indicate that it is hard boiled.
Nifty you say! It sure is. How come it has taken so long for someone to come up with such an idea? I don't really have the answer but one reason being offered by the experts is that probably no one really gave serious consideration to such an idea till recently.
This niche idea is expected to take off in a big way because practically hundreds of millions of persons worldwide eat eggs on a regular basis that are either poached, soft boiled, or hard boiled. Think of the following examples that have also been classified as niche ideas for niche markets:
The rubrics cube, trivia pursuit, the young man who developed the idea to sell second hand golf balls that have been cleaned and repackaged, refurbished computers, bottled water, the pet rock, plus so much more. From these examples you can see that they are not terribly sophisticated ideas nor are they terribly expensive to manufacture. All of these ideas have come from creators who allowed themselves to think and imagine.
There are certain things however that you should consider when thinking of finding a niche idea and I'll leave you with these:
Think practical. Think of something that can be used by a specific type of consumer. Think of the simplest way to create this idea. Think of an idea that you can develop using your own skills and interests. Think of what a consumer would think of your creation. Use your imagination to dream and think. Don't go thinking of an idea that would put you into financial difficulty. If you're not a risk taker then leave this concept alone. The niche idea for a niche market is really for the strong at heart.
If you're looking for more info on niche ideas and niche markets then you can read our book Untapped Wealth Discovered by visiting www.untappedwealth.com/order.htm.
Friday, August 04, 2006
Agin baby boomers in need of respect plus more
A recent survey coming out of New York states that most companies in the United States have no plans to deal with replacements for our aging baby moomer labor force when the first set of baby boomers start retiring in 2010. As a matter of fact, over% of them surveyed said that they did not even have any plans in place to deal with forecasted 2010 exodus. In addition to this, a very worrying fact coming out of this survey centered around the growing lack of respect for aging baby boomers in the workplace. It appears that more and more of our younger labor force are becoming more and more disrespectful towards older workers and as a result of this aging baby boomers are starting to take retirement at an earlier age if they can afford it and this is beginning to cause some very dangerous cracks in the workplace.
I am very surprised to see that more companies are not paying attention to the 2010 marker because it holds very great significance. This significance has to do with the retirement age because at the beginning of 2010 the first set of our baby boomers will become eligible to retire at the ripe young age of 65 and trust me when I tell you that when this year arrives, many companies had better be prepared to start facing a mass exodus of older workers and with their departure will come a massive loss of skills. We should ask ourselves how prepared are we to replace these departing work horses? Will younger workers be able to step up to the plate and fill this yawning gap? Will younger workers be sufficiently trained to replace their older cofreres? How prepared will our younger workers be to take on the new responsibility of leadership? Will younger workers be tough enough to stand the rigors of a rapidly changing workplace? Would they be able to handle the mantle of leadership being passed to them? Will they be as committed as their forefathers? Will they, will they, will they? Only time will tell.
There is a growing trend towards more and more workers retiring in their early to mid 50s and this is going to put more pressure on younger workers to step up and take over. This same survey also revealed that many aging baby boomers are becoming increasingly unhappy and dissatisfied with how they are being treated in the workplace. Among the top causes of unhappiness were:
Lack of respect from younger workers, a feeling of managers wanting them to retire as soon as possible, managers not doing enough to ensure that they receive training that would allow them to keep up with technological changes and retain their present jobs, managers refusing to send them on courses instead preferring to send younger workers, younger workers showing a lack of respect for the experiences and skills of older workers, and both managers and younger workers doing what they can to shut older workers out of the more important projects.
It may be time for companies to start evaluating their present situation and to take steps to start putting plans in place to deal with the growing departure of our aging baby boomer labor force. There is still time to do this and I really don't think that any company should have an excuse if they are caught flat footed. We are all aware of the 2010 mark and we should also be very aware that more and more employees in their early to mid 50s are starting to take early retirement. A good plan will surely lead to a smooth passing of the baton. No plan will surely lead to the dropping of the baton. If you're in your early to mid 50s, if you are thinking of retiring, and if you are looking for a new career, then you should read Untapped Wealth Discovered written by Jeff Marquis and Kerry Harrison. This book will help to spark your imagination and creative juices and help you to realize that there is life after retirement.
Visit www.untappedwealth.com/order.htm to pick up a copy.
Thursday, August 03, 2006
Doubleday still not listening
We have been inundated with emails from very unhappy customers who are telling us that Doubleday is using some very heavy handed tactics to try and get its customers to pay for services or books that they have never ordered. It appears that Doubleday is using scary and heavy handed tactics to bully its customers into paying for books that they have never ordered. Each month they send lists of available books to their unsuspecting customers and if you are not careful to ensure that you tell them that you don't want these books then they presume that you want them and they send them to you. Even if you send them back they then turn around and bill you for something they call fulfillment charges. Then if you don't pay these charges they start sending you insulting, discourteous, and very rude letters threatening to send a collection agency after you. It does not matter how small the balance is they keep this up for quite a long time and some customers tell us that they have been doing this for almost two years and even if you write a letter to them cancelling your accont the nasty letters keep coming.
I believe that we have written similar blogs like this about Doubleday in the past few months and we have received over a thousand emails on this topic and the only thing that we can do at the business desk is to keep writing about this awful situation with the hope that some day soon Doubleday will somehow wake up and change its policies. One of the worst ways to make yourself the bad guy here is to keep on annoying your customers and sooner or later Doubleday will annoy enough customers and it would lead to them losing ground. I don't quite understand why a company with such a reputation and being in the business for so long would deliberately shoot itself in the foot. How can Doubleday justify sending nasty letters on a weekly basis for over two years when for example the balance that they are claiming is only $55? How can Doubleday honestly justify charging for books that were never ordered by a customer and then turn around and charge the customer for fulfillment fees? It's time for Doubleday's customers to take action. Stand up and take this problem to the media. Take it to your newspaper, to your TV station, and to anyone in the media who is willing to listen.
Doubleday had better do something fast before it really starts to feel the pinch of loyal customers turning away from them and their lousy customer service and lousy customer attitude.
Wednesday, August 02, 2006
Life after being fired
Her name is Alexa and about three years ago she was fired because she was unable to continue her job as a website developer. You see, Alexa was losing her sight at that time due to diabetes and her employer chose to get rid of her instead of helping her to find a job that she could do as a blind person. Needless to say, Alexa was devastated and in addition to this she had to deal with a situation of a husband who had left her because of her loss of sight and on top of this she had to fend for both herself and her two young kids Mark and Dana.
Alexa was a fighter and was not going to give up without trying. So, she took the severance package given to her by her company and with the help of her family she set about to carve out a new niche for herself. From here on I'll let Alexa tell you the rest.
"My family scraped together some money to help me and the kids stay afloat till I could get on my feet. My friends were really good to me and they helped me to find the necessary support and training that I could use to help me find a new job as a legally blind person. They contacted Kerry J Harrison and her team of consultants and hooked me up with them. Kerry was awfully nice to me and took a personal interest in helping me to find gainful employment. I also met her partner Jeff Marquis and some other consultants and they all pitched in to help me out. They worked with me to develop an action plan and they forced me to stay motivated and positive all the way. They never let me give up on myself and Kerry stayed with me all the way. The team helped me to identify my strengths, interests, and they really motivated me to work hard to develop a plan that would allow me to become my own business person.
After six months of working with Kerry and her team we or should I say I, decided to take the step to become a researcher whereby I would work to do research on the Internet for lawyers, authors, investigators, and anyone else who wanted to hire my services as an online researcher. Kerry and her staff showed me how to put the necessary building blocks in place. Such blocks as an advertising plan, a business budget, a cost analysis, a marketing plan, and business forecasting and marketing forecasting.
At the end of the first year I broke even, but things began to get better for me after about 18 months and today I am doing reasonably well for myself. I make enough to pay my bills, I've paid off my loans to the bank, and I put food on the table, have some left over for some nice stuff for the kids, and I am feeling very hopeful about my future. I've learned lots from Kerry. I've learned that if you really put your mind to it you can succeed. All it takes is hard work, imagination, motivation, and support from the right person. I've read Kerry's book that she has co-authored with Jeff. It's called Untapped WEalth Discovered and it is a book that gives hope to people like me. It shows you how to use your natural abilities to help you find those hidden opportunities. Before I met Kerry I probably would never have thought of becoming an Internet researcher but here I am today to tell my story. I'll also tell you that with a bit of luck and hard work I hope to make about $70,000 this year. Not bad for a blind person who was fired a little over three years ago."
To purchase a copy of Untapped Wealth Discovered visit www.untappedwealth.com/order.htm.
Tuesday, August 01, 2006
The sandwich generation - the baby boomers
Hello there! I'm Matt Chadwick at the business desk and this morning I'd
like to focus on our baby boomers also known as the sandwich generation.
Experts call them the sandwich generation because they seem to fall smack
dab in the middle of a generation made up of our seniors at the upper end
and our youngsters at the lower end. For those of you wondering who our
baby boomers are? They are the very powerful group of consumers who were
born between 1945 and 1960. That is right after World War ii (1945) and
somewhat at the beginning of and may be a bit into the era of the Beatles.
This generation is poised to be one of the most powerful that we may see
for a very long time. They are financially influential, financially
successful, and by 2010 it is estimated that they will probably make up
about 60% of our population and own about 70% of our banking assets in
North America. However, this generation is not without its challenges for
as we speak a recent survey published in America shows that three in every
five of our baby boomers is supporting elderly parents and about 25% of
them are also supporting grown kids who are still living at home.
Many experts are saying that this generation, despite its financial
affluence, is going to need help from financial planners and advisers to
help them deal with a crunch whereby they are being placed in a very
precarious position of having to support both parents and kids at the same
time. For this reason we are probably going to see our baby boomers being
forced to make certain types of buying choices such as the purchasing of
larger and more expensive homes. Homes that will be large enough to
accommodate elderly parents, baby boomers, and adult kids and in
accordance with this the mortgages are going to be larger, the down
payments less, and the principle steeper. However, the mortgages are
going to be shared among generations. That is, the parents are probably
going to pass down mortgages to their kids. There was a time in the past
where parents were able to pay off their mortgages before they reached
their senior years but no more. With our baby boomers taking on more
financial responsibility it is only logical and natural that they will
have no choice but to pass on the mortgages and other financial
responsibilities to their kids.
What does all this mean? It means that we are going to see a new trend in
spending, buying, and selling when it comes to purchases and sales such as
houses and other big ticket items and with this will come the demand for
more skilled financial planners and advisers.
If you're interested in pursuing such types of careers or related careers
then this may be the time for you to jump in and with this in mind you may
want to purchase a copy of "Untapped Wealth Discovered" written by Jeff
Marquis and Kerry Harrison. This book is filled with strategies and ideas
to spark your creative juices and it is well priced. Visit
www.untappedwealth.com/order.htm to purchase a copy.
Wanted! Security experts
It appears that more and more companies are looking for a new type of security expert and by this I mean that they are looking for experts who are more like security monitors. With identity thieves and scammers using the Internet to scam both companies and individuals out of their savings and assets companies of all sizes who can afford it are now turning to security monitors to help them keep a very close eye on outgoing and incoming emails. More and more companies are using security monitors to watch over incoming and outgoing emails. In addition, they are using them to help keep an eye on those employees who use laptops and MP3s at work because they are concerned about employees using these devices to illegally transfer company data.
There are also some other techniques that companies are using to keep a closer eye on their employees and these include security cameras, security badges and cards, and GPS systems and for this they are turning to human security monitors and experts.
This may be a good time for you to investigate this type of career if you are in the market for either a new career or a change in career. The experts are saying that this type of career has the potential to produce hefty annual incomes for both small businesses and entrepreneurs alike and it can only get better because this type of career and accompanying skills are going to be more and more in demand and will be driven by the rapidly expanding world of technology along with the Internet. The experts are predicting that if you choose a career either as a technology security expert, a security monitor, or any other related field, your financial and personal future will be assured for a very long time.
So, do your research and think hard if you're looking for ways to improve your life style, your financial position, and your personal satisfaction.
Contact us to learn more.
