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Tuesday, February 26, 2008

Important answers to your questions

Top of the morning to you out there!  I'm Donna J Jodhan at the business desk and it's that time again for me to open up our e-mail bag and answer some of your questions.  We received some feedback asking for me to be a bit less wordy and try and answer more of your questions.  So, I'll do my best.
Here we go.
Question from Rick Grazi:  Can you give me a few tips on how to attract more of those consumers with special needs?  What types of consumers would be ones with special needs?  I own a travel agency.
Answer:  Rick, consumers with special needs are many but the most common types of consumers with special needs are those who:  Have a physical disability, those who are hard of hearing, those who are visually impaired, those with learning or mental disabilities, aging baby boomers, seniors, and those with small kids.  You need to take your time and research what types of needs these types of consumers would have when travelling.
For example:  For those with physical disabilities, you would need to ensure that they can access their rooms, restaurants, and washrooms among other places with their wheelchairs and walkers.  For those who are hard of hearing, that they can have access to sign language services.  For those who are blind or visually impaired, that there will be staff on hand to provide them with guiding services.  Also, that there would be accommodations made for their guide dogs if they require such types of services.  For families with young kids or toddlers, that there would be services available to meet the needs of families seeking services for their kids. 
 
Question from Stella Reed:  I've written a book but am not sure where I can go to publish it.  Can you help me?
Answer:  Stella, I have a few general tips for you.
You need to decide if you want to publish an e book or a hard copy book and your decision should be based on the length of your book.  If the book is less than 60 pages then you may want to consider the e book route.  However if it's longer, then you may want to consider the hard copy route. 
Most self-publishing companies seem to prefer publishing hard copy books because it brings them more revenue.  However, with e books you need to do your research and ensure that you format it properly into PDF versions.
A lot for you to consider and if you have any further questions then drop me an email at editor@untappedwealth.com.  I will be happy to give you more tips and answer any further questions.
 
Question from Claire Dupont:  Hi Donna, I'm thinking of opening up a transcription service and running it from home but I'm not sure how to go about finding clients.  Can you give me some hints on who may be looking for transcription services?
Answer:  Hi Claire, I think that most of the experts are saying that medical clinics, hospitals, lawyers offices, and movie studios are seeking transcription services these days more than anyone else.  There are practically millions of patient records that need to be transcribed from paper files to electronic format.  Likewise for the files of clients of lawyers.  Many movie studios are seeking transcribers to transcribe videos to electronic format so that they can have easy access to transcripts of videos.  Of course, there is also a need for those transcribers who are able to transcribe in more than one language.
 
Question from Dave Bean:  What is your opinion on opportunities for translators in China and India?
Answer:  Dave, excellent.  China and India are two of the fastest growing economies in the world today and these two countries are practically screaming for translators to help spread their info to the West.  The beauty about this type of opportunity is that you don't have to travel to either of these two countries to work.  You can do it from the comfort of your home and here is where the Internet comes into play.  So many companies these days are using the Internet to find skilled professionals to work for them.  It's cheaper for them to employ someone who works over the Internet rather than having them onsite.
 
Question from Gary Sprat:  How can I make my newsletter work for me?  That is, how can I use my newsletter to bring in more clients?
Answer:  Gary, a newsletter is an excellent way to market your company.  However, there are some tips that I have for you.
First, don't make your newsletter too lengthy and don't publish it too often.
Second, be concise about what you offer.
Third, only send your newsletter to those existing and potential customers who you truly believe are seeking your services and products.
Fourth, Give the recipients of your newsletter the option to provide you with feedback and also ask them to pass along your newsletter to other interested parties.
Fifth, best to offer your newsletter for free if you can and here's where the online newsletter comes in. 
 
That's it for this week.  Please keep sending us your questions and we will do our best to answer them.
At the business desk, I'm Donna J Jodhan wishing you a great day.

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