Greetings everyone!  I'm Jayna Sheffield at the business desk and this evening I'd like to end this week by finishing off our hot tips for those budding authors.

Last Saturday Nov 24, we presented you with our first part.  Here now is our second part.

Budding authors should be very clear as to how they're going to market their book.  I.E, through their website, through a publisher, or through affiliate programs.

If you use your website to market your book, then you need to ensure that your website has the appropriate content to promote your book and that it can be easily reached by search engines.

Keywords are extremely important when ensuring that search engines can reach your website.

Use keywords that will drive traffic to your website.

Use the AIDA strategy to develop your website where AIDA stands for awareness, interest, detention and execution.

If you use affiliate programs to market your book, then make sure that you offer your affiliates a good and attractive incentive to want to sell your book.

You can also join affiliate programs that sell similar books to you and in this way you can also pull traffic to your website.

Do not sell more than one book per website unless you're selling related books.

The important thing to remember is that if you are depending on publishers to market your book, they can only do so much.  True it is that they can reach many more buyers than you but the returns from them are very small.

 

It's time now for book talk!  Our weekly Amazon picks of the week. 

 

Permission Based E-mail Marketing

by Kim MacPherson

We've chosen this book because of its uniqueness, freshness, and ease with which the author presents her ideas.  We believe that this book belongs on the shelf of any library.

 

Total E-mail Marketing, Second Edition: Maximizing your results from integrated e-marketing (Emarketing Essentials)

by Dave Chaffey

Yet another book that is unique in its own way.  So many of us are deathly afraid to use email marketing but alas!  This author shows his readers how to use email marketing most affectively.

 

Untapped Wealth Discovered 2nd edition

By Jeff N Marquis and Kerry J Harrison

Yes indeed!  We've chosen this particular book because it too is very unique in its own way.  It shows the basic way to scout out lucrative opportunities in real markets. 

 

If you're seeking more ideas as to how to find those very real markets with real opportunities then please read below.

 

How would you like to keep abreast of breaking headlines, latest trends, and up to the minute news and do it all for free?  How would you like to save yourself some precious time and energy by going to a website that offers you daily updates by some very hardworking experts and all of this at no cost to you?  Would you like to learn how to keep your assets safe and protected from the fast fingers of those unscrupulous scammers, identity thieves, and cyber pirates?
The experts at www.untappedwealth.com can show you how to obtain all of this plus much more and they are offering all of this for free because they are bound and determined to help you stay away from those get rich quick schemes, those scams with broken promises and smoking mirrors, and those pitfalls that could land you in endless trouble.  Their fingers are strategically placed on what's going on minute by minute around the world and they bring it to you as it happens.  Take advantage of their knowledge and experience and do it at no cost. 

 

At the business desk, I'm Jayna Sheffield wishing you a very happy weekend.  Don't shop too much!