Greetings everyone!  I'm Jayna Sheffield at the business desk and I'd like to end the week on a short note.

For the past few days our markets here in North America have been on a rocky ride and it all has to do with what the experts are calling a market correction.  What this means is that from time to time we are going to experience drops in the market and these drops are meant to compensate for very high peaks in the market.  In short, what we have been seeing in the past few months whereby the markets have been rising, investors have been smiling, and stocks are doing very well, is from time to time tempered with a fall in the markets, with investors running for the door, and stocks falling.

The European markets have done very well and it is believed that now they're ready for a bit of a fall.  However, here in the United States, the markets have not yet reached their full potential and many business gurus are focusing on stocks of Microsoft and Oracle to be the ones for investors to choose.  They are putting most of their money on these two stocks to lead the pack of good stocks to invest in.

So, how can you as an individual or small business benefit from this picture?  The way we see it, the majority of non-investors are practically clueless when it comes to understanding how markets behave.  How they behave in different ways, what needs to be done in order to deal with peaks and troughs, and why all of these events take place.  Let's face it:  Over 95% of the non-investing population or should I say, over 95% of the regular population, those who are far removed from the activities of Wall Street, or the other major stock markets around the world, are literally ignorant, naive, and scared of these things. 

True it is most of us are constantly seeking ways to grow our savings and investments but at the same time we don't know how and here's where you can fill the gap if you take the time to acquire the right type of knowledge and market yourself to the right type of consumer.

What type of knowledge do you need in order to benefit?  You need to become a certified financial planner and investor.  Get the right type of certification and look for the experience necessary to make you credible with financial institutions and investment houses.

Which types of consumers should you be targeting?  In particular, pre retirees, aging baby boomers, young professionals, and families with aging parents.

Get the picture as yet?  Hurry now!  This niche will not remain open for too much longer. 

 

Now for our Amazon picks of the week.

 

business startup kit

by Steven D Strauss

A great book for you if you're getting ready to start your own business venture.  Before you take the next step towards owning your own business, you should read this book.

 

What no one ever tells you about starting your own business

By Jan Norman

It's really hard to know what to ask about how to go about starting up as a small business owner and too many people make the fatal mistake of believing that they know what they're doing.  This book answers many unanswered questions and it's good reading material for budding and potential business owners.

 

Untapped Wealth Discovered

By Jeff N Marquis and Kerry J Harrison

If you're tired of working for someone else, tired of having to spend too much time away from home at the office, and wanting to become your own boss, then you need to read this book. 

 

I'm going to leave you with some info that can get you going on your research chores re the setting up of small business ventures.

 

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