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Thursday, October 12, 2006

Take a look at what Jamaica is doing

Hi everyone!  I'm Heather DeMarco at the business desk and this evening I'd like to bring you in on some very interesting and exciting happenings in Jamaica.  I think that this article that was sent to us from our Caribbean offices is going to peak the interest of many special needs persons and it is going to show the world that Jamaica is taking a giant step forward when it comes to catering to the needs of our special needs market.  Good for Jamaica and I hope that other countries follow suit.
This article should also spark the imaginations of those of you who are looking for real consumers with real demand.  This particular group of consumers is growing rapidly and their demand is also ballooning. 
If you'd like to know more about these types of consumers then check out our book Untapped Wealth Discovered before you leave our website.  Our very affordable book will show you how to attract the millions of special needs consumers worldwide.
Visit www.untappedwealth.com/order.htm to purchase your copy.
Have yourselves a wonderful evening and I hope you find the article below of interest.
Certification Programme for Disabled-Friendly Hotels
By Ministry of Labour & Social Security Jamaica Information Service, October
02, 2006
Monday, October 02, 2006 - Senator Floyd Morris (left), Minister of State in
the Ministry of Labour and Social Security, shares a light moment with
Minister of Tourism, Entertainment and Culture, Aloun Assamba (centre) and
Minister of Labour and Social Security, Derrick Kellier, at the official
launch of the Friendly City Project at the Hilton Kingston Hotel
The Ministry of Labour and Social Security will be introducing a
certification programme for hotels that cater to persons with disabilities.
State Minister, Senator Floyd Morris, who made the announcement at the
launch of the Friendly City Project on Wednesday (Sept. 27) at the Hilton
Kingston Hotel, explained that hotels having all the facilities for the
disabled would be certified platinum, with ratings of gold and silver for
properties that have some facilities.
"The aim is to say to the world and the wider Jamaican society that, those
particular hotels have facilities to accommodate the disabled," the Senator
remarked. "I think all hotels should yearn to be in that platinum category,"
he added.
The certification programme will form part of the Friendly City Project,
which has three distinct components - public education, accessibility and
customer service.
Expounding on the public education campaign, Senator Morris said that it was
designed to ensure that all Jamaicans became more sensitive to the needs of
persons with disabilities. "It will not just be confined to ensuring that we
make Jamaica friendly but to sensitize the public about the issues that
disabled persons are confronted with on a daily basis," he explained.
The issue of accessibility to facilities and services, he stressed, remained
a major challenge for persons with disabilities and as part of the project,
modifications will be made to the two international airports, hotels, places
of entertainment, public thoroughfares and public transportation.
"The truth is that we must create greater access for persons with
disabilities so that they are able to go about their legitimate business.
You cannot exercise a right if you do not have the means to exercise that
right," he argued.
Turning to customer service, Senator Morris pointed out that this component
was very important if Jamaica is to be successful, especially in the area of
tourism.
"There is need to adopt a more courteous approach and that is what we are
emphasizing because if we are going to be attracting visitors to our
country, we definitely will have to know what are the international norms,
what are the international standards, what is the international language in
terms of relating to persons with disabilities," he argued.
The Minister stated that the launch of the project signaled the government's
commitment to ensuring that Jamaica adopted a friendlier approach to the
disabled. In addition, he said, the project was the culmination of a vision
he had from 1998. "Vision has nothing to do with sight," said the Senator,
who is visually impaired.
http://www.jis.gov.jm/labour/html/20060929T110000-0500_10162_JIS_CERTIFICATI
ON_PROGRAMME_FOR_DISABLED_FRIENDLY_HOTELS.asp

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