The Toys R Us initiative
Hello there! I'm Matt Chadwick at the business desk and this evening I'd like to share an article with you that was sent to us by our bureau in Florida. I especially like this article because it pertains to a large company who is doing something for those parents of kids who really need help when it comes to finding toys and games that their kids can use. I hope that this article can help those parents who are looking for specific types of toys for their special needs kids, and those special needs kids who are constantly hunting for appropriate types of toys and games that they can have fun with. Congratulations Toys R Us!
Toys R us publishes "Toy Guide for Differently-Abled Kids"
By JEFFREY GOLD
The Ledger, Florida, September 24, 2006
The Ledger, Florida, September 24, 2006
NEWARK, N.J.- Like most 5-year-olds, Nicholas loves to play. But not every
toy is fun for Nicholas, who is autistic.
toy is fun for Nicholas, who is autistic.
"It's hard to find something just for him. It's pretty aggravating shopping
for toys for him, at times," said his mother, Jennifer Navarro. "Some toys
that are meant for his age group are too complicated, but some are too
simple."
for toys for him, at times," said his mother, Jennifer Navarro. "Some toys
that are meant for his age group are too complicated, but some are too
simple."
Two years ago, Navarro got some help in finding good choices for Nicholas by
consulting a guide compiled by experts at the nonprofit National Lekotek
Center and distributed by the New Jersey-based retailer, Toys R Us Inc.
consulting a guide compiled by experts at the nonprofit National Lekotek
Center and distributed by the New Jersey-based retailer, Toys R Us Inc.
"I thought it was wonderful. I've never seen anything like that before,"
said Navarro, 32.
said Navarro, 32.
The latest version of the free guide will be available Monday at Toys R Us
stores and online.
stores and online.
The family, which lives in Naplate, Ill., did not have good luck with items
from catalogs aimed at special needs children.
from catalogs aimed at special needs children.
"He's advanced over a lot of those and they don't hold his interest,"
Navarro said. And Nicholas also wanted to play with toys like those used by
his brother, Peyton, 3.
Navarro said. And Nicholas also wanted to play with toys like those used by
his brother, Peyton, 3.
Navarro said the right toys help with the development of Nicholas, an active
boy who loves to play outside as well as with laptop computer learning toys
such as LeapPad.
boy who loves to play outside as well as with laptop computer learning toys
such as LeapPad.
"If I gave him a set of blocks, instead of making a building or making a
castle, he will line them up from one end of the room to the other," Navarro
said, adding that this is typical of many autistic children. Nicholas will
also line up other toys, such as miniature cars.
castle, he will line them up from one end of the room to the other," Navarro
said, adding that this is typical of many autistic children. Nicholas will
also line up other toys, such as miniature cars.
"He doesn't play with them (toys) like other kids," Navarro said, so she has
found toys that help him learn to read and speak, including those that play
rhyming Dr. Seuss stories.
found toys that help him learn to read and speak, including those that play
rhyming Dr. Seuss stories.
The 85 toys in the guide are sold nationally, with just six available only
at Toys R Us stores, said company spokesman Kelly Cullen.
at Toys R Us stores, said company spokesman Kelly Cullen.
The company is printing 600,000 copies of the "Toy Guide for
Differently-Abled Kids," about 100,000 more than last year, and absorbing
all costs, which will not be disclosed, Cullen said. Wayne-based Toys R Us
started the guide in 1994.
Differently-Abled Kids," about 100,000 more than last year, and absorbing
all costs, which will not be disclosed, Cullen said. Wayne-based Toys R Us
started the guide in 1994.
The guide arrives as the struggling toy industry prepares for the holiday
shopping season, when most sales are recorded. Children are increasingly
turning to video games and other gadgets. Sales of traditional toys fell 4
percent to $21.3 billion in 2005, from $22.1 billion in 2004, according to
NPD Group, Inc., a market research firm in Port Washington, N.Y.
shopping season, when most sales are recorded. Children are increasingly
turning to video games and other gadgets. Sales of traditional toys fell 4
percent to $21.3 billion in 2005, from $22.1 billion in 2004, according to
NPD Group, Inc., a market research firm in Port Washington, N.Y.
Each toy in the 52-page guide includes a detailed description of how it can
be used, along with icons indicating whether the toy can stimulate
development in such areas as creativity, self esteem, vision or hearing.
be used, along with icons indicating whether the toy can stimulate
development in such areas as creativity, self esteem, vision or hearing.
The guide can be useful to people buying toys for many of the more than 6
million children in the United States who have disabilities, said Diana
Nielander, executive director of the Chicago-based National Lekotek Center.
million children in the United States who have disabilities, said Diana
Nielander, executive director of the Chicago-based National Lekotek Center.
The group, which operates 38 therapeutic play centers in eight states,
evaluated some 200 toys over the past nine months to select those included
in the guide, Nielander said.
evaluated some 200 toys over the past nine months to select those included
in the guide, Nielander said.
Certified play specialists observe families and children with the toys, and
determine which would work, for example, for a child who is blind, or for a
child who can't close their hand, she said.
determine which would work, for example, for a child who is blind, or for a
child who can't close their hand, she said.
"A lot of times, people look at play as being very simplistic. And it is
simplistic, unless it's your child that has trouble with play," Nielander
said.
simplistic, unless it's your child that has trouble with play," Nielander
said.
Lekotek chose a variety of toys, including some new toys "because those are
the ones that their friends and neighbors are playing with ... and everyone
wants to fit in," Nielander said. "We try to get all the fun ones that are
going to be on TV and will be hot for the holidays."
the ones that their friends and neighbors are playing with ... and everyone
wants to fit in," Nielander said. "We try to get all the fun ones that are
going to be on TV and will be hot for the holidays."
The criteria include toys that are easy to handle or manipulate, and don't
have a "right way" of being used.
have a "right way" of being used.
"These are things that are good for all children, but especially good for
children with challenges," Nielander said.
children with challenges," Nielander said.
"We want to see toys that are great for the most amount of children. And
sometimes the smallest thing can make the biggest difference," she said,
such as knobs that allow puzzle pieces to be lifted easily from their board.
sometimes the smallest thing can make the biggest difference," she said,
such as knobs that allow puzzle pieces to be lifted easily from their board.
Nielander noted that the guide features photographs of disabled children
playing with the toys, adding, "One mother told me that her daughter sleeps
with this guide because it's the first time she saw children who look like
her."
playing with the toys, adding, "One mother told me that her daughter sleeps
with this guide because it's the first time she saw children who look like
her."
---
On the Net:
National Lekotek Center:
http://www.lekotek.org/
http://www.lekotek.org/
Toys R Us:
posted by Editor at
6:46 PM
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